Metaphor Co-Creation in Reframing Cybersecurity Issues
Abstract
The paper substantiates the explanatory and interpretative potential of analogical reasoning in resolving the ambiguity of defining cybersecurity. By applying cognitive linguistics and corpus linguistics methods, it presents an attempt to showcase how the metaphor co-creation strategy may be helpful in reframing the discourse around cybersecurity dominated by inapt metaphors. The latter, in their turn, prompt wrong inferences, which ultimately results in false decisions about the nature of cyber vulnerabilities. The comparison of the conversational valence introduced by professional audience and laymen involved in the campaign of co-creating new metaphor-based utterances reveals how it channels the cybersecurity discourse, and is followed by outlining the implications of applying the newly created metaphors.
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